How COVID-19 changed e-commerce behaviours and buying habits

How COVID-19 changed e-commerce behaviours and buying habits

COVID-19 significantly changed Canadian consumer behaviour and buying habits, dramatically accelerating the shift to e-commerce. Many consumers tried online shopping for the first time, while others increased the frequency of their online purchases. Yet even as the pandemic appears to be winding down, many of these new behaviours are here to stay. In fact, over 50% of North Americans say they will keep their new online shopping habits post-COVID-19.

In this e-book, we look at how COVID-19 has changed online buying patterns and what Canadian buying habits are expected to persist as we enter the post-pandemic era.