5 Tips for Implementing a Successful Buy Online Pick Up In-Store (BOPIS) Strategy

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Within the next two years, 90% of retailers expect to offer BOPIS options.

But that’s easier said than done.

BOPIS offers your customers all the convenience of online shopping while relieving you of “last-mile” logistics costs. BOPIS also opens the door to increasing shoppers’ total order value when they pick up their purchase. That said, implementing a BOPIS program that puts a smile on your shoppers’ face requires meticulous execution and regular, clear communication with the shopper.

Unfortunately, some retailers are still facing challenges implementing BOPIS, especially in the back end of the process. Consider these statistics:

  • 67%  of BOPIS customers have had a bad experience of some kind.
  • In one of every five BOPIS orders made by an 18- to 29-year-old customer, at least one item is out of stock.
  • 22% of the time, the order is not ready when that same 18- to 29-year-old shopper arrives.

In this free eBook, you will find out five tips that will help you successfully implement your BOPIS program.